Evolvr Agency
Empowering brands with bespoke strategies and global sales expertise, we connect vision to success.
We define the right strategy for brands to achieve the desired growth, identifying opportunities that fit with each client’s goals. We help to determine the investment allocation, product priority and geographical focus that is right for you to capture the best opportunities. We advise on channel distribution and the potential behind each one taking into consideration each region’s own particularities. Once the strategy is defined, our Sales Team can execute it, opening new markets and growing existing ones.
Who Are We?
We are an experienced team with in-depth industry knowledge and global network that can help you capture the most significant opportunities in the market.
We strive to find creative solutions to our partners, building strategies that are innovative and easily achievable by taking into consideration each Brands’ unique capabilities and our in-depth market insights.
Our bespoke approach allows us to curate our service to achieve the best results to you. With a selective brand portfolio, we focus on quality and meaningful work to achieve success.
We are the partners that make it happen.
​
​
Can
Can Ergul brings over a decade of experience across the fashion industry, with a background that spans buying, sales, merchandising, and brand marketing. His career includes roles at Harvey Nichols and, most notably, nearly six years at Axel Arigato, where he was a key force behind the brand’s global wholesale expansion.
At Axel Arigato, Can played an integral role in developing the commercial strategy and building deep relationships with leading retailers. He worked cross-functionally with design, marketing, store development, operations, and senior leadership to ensure that growth was driven by both creative and strategic alignment. His ability to translate brand identity into commercially successful strategies helped position the brand across key global markets.
Now through Evolvr Agency, Can leverages his network and expertise to support emerging and established brands — aligning product, marketing, and distribution strategies to unlock meaningful and measurable growth.
.png)
Luke
​Luke Mountain brings over two decades of international experience in the luxury fashion industry. His background includes leadership roles at globally recognised retailers such as Selfridges, Bergdorf Goodman, Barneys New York, and most recently Kurt Geiger, where he led the business for key accounts including Harrods, Selfridges, Liberty, and Brown Thomas. He has overseen buying, merchandising, and brand strategy across Footwear, Menswear, Womenswear, Accessories, and Kids Footwear.
Luke has deep expertise in product strategy, range building, and commercial planning, with a strong instinct for understanding customer behaviour across global markets. He combines creative vision with insights informed by data and market performance to shape collections that are emotionally engaging, commercially viable, and strategically structured. His experience includes managing category performance, leading cross-functional teams, and overseeing full P&L responsibility to drive sustainable growth across multiple channels.
At Evolvr Agency, Luke supports brands in refining their product direction, strengthening internal strategy, and building collections that resonate commercially and creatively across channels and markets.
Ozum
For the past seven years, Ozum has been deeply immersed in the world of content creation, influencer marketing, and social media strategy. Her experience spans across all facets of digital marketing, with a focus on building authentic engagement and crafting narratives that resonate.
As a content creator, she has collaborated with a range of brands — from global icons like YSL Beauty to emerging labels like Scuffers — through impactful influencer partnerships. Ozum has not only created standout content but has also organised brand events, activated consumer-generated content campaigns, and tapped into her extensive network of influencers to amplify brand reach and engagement.
She thrives on creativity and strategic thinking, always seeking fresh, culturally relevant ways to elevate a brand’s presence. Whether through storytelling, immersive content, or community-first activations, Ozum approaches every project with intention — balancing emotional resonance with strong commercial outcomes.
.png)
